KMFY'S sound is adult and contemporary, incorporating today's lighter rock with popular hits of the 70s, 80s and 90s. Our major market talent provides the style, warmth, information and humor that appeals to our youthful, adult audience.

KMFY'S audience is focused on the young, upwardly mobile adult that has become a prime target of advertisers and radio stations throughout the country.

"Adult Contemporary" has been used to describe everything from Top 40 to Easy Listening. KMFY'S "Lite Rock" creates its own unique definition of the format: thoroughly adult, yet exclusively contemporary, incorporating today's music as well as music of the 70s, 80s and 90s. KMFY provides 100,000 watts of live entertainment, 24 hours a day, carefully positioned to have a strong appeal to active, affluent age 25-54 adults.

KMFY is the Station of the Stars, bringing you the most admired and recognizable names in the world of popular music. Our continuing call-out research keeps KMFY on target with the most talked-about new hits, the most appealing recurrents, and the best of the classics. It's a playlist that reflects the real tastes of the contemporary adult listener. Our live personalities, selected for their exciting talent and strong major market backgrounds, provide information with warmth and the humor that appeals to today’s adults. Couple all of this with the Minnesota Vikings, Sid Hartman and Friends, and our local broadcasts of Greenway, Deer River, Bigfork, Hill City, Nashwauk-Keewatin, Floodwood and Aitkin high school sports, and KMFY truly is the Station of the Stars.

All employment units hiring goes through our assigned EEO officer and General Manager.  His responsibility is to ensure the stations are compliant with EEO policies.  EEO memos are posted within our building and a copy is given to each new employee.  All new positions, with the exception of an occasional exigent circumstance, are subject to broad outreach before hiring decisions are made.

In accordance with 73,2080 (C) (4), each manager knows our policy from our regular management meetings to send all the full-time employment openings to our recruitment sources, including Broadcast1source and the Minnesota Broadcasters Association.  We post all openings on our stations and websites.  All organizations that express any interest in notification of new hiring opportunities will be provided with notice as soon as possible.  Periodically, we will evaluate the effectiveness of our outreach contacts. Based on leads generated for new employment opportunities, we will delete unresponsive contacts and add new outreach organizations and institutions from our area or neighboring states.

In accordance with 73,2080 (C) (4), our management analyzes pay benefits and seniority practices, promotions and selection techniques every time we hire a full-time employee based on our broadcast associations continual training through webinars and emails or other information.  We have no union agreement.  The EEO officer for the company periodically does a comparison of employee salaries to ensure there is no discrimination based on sex, religion, or race in regards to the job assigned and the pay received.  Employee pay is based on performance and merit.  All benefits (health insurance, vacation, sick leave, etc) afforded to our employees are the same for everyone and based entirely on length of service  (vacation) and at the sole discretion of each full-time employee as to whether or not they avail themselves to the offered benefits.  It is the ongoing policy of our company to ensure that all decisions made concerning employees are made based on job performance and are not discriminatory.

Age requirements vary by contest and prize, but all entrants must be must be legal residents of the 50 United States or the District of Columbia at time of entry.  Only one entry per person, family, or household, per contest or per 30 day period, depending on structure of giveaway.

Any individuals (including but not limited to employees, consultants, independent contractors, and interns) who are currently performing services for KMFY Radio, any organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the contest or supplying the prize, and/or their respective parent, subsidiary, affiliated and successor companies, and immediate family and household members of such individuals, are NOT eligible to enter or play. "Family" shall mean parents, step-parents, children, step-children, siblings, step-siblings, or spouses. "Household" shall mean people who share the same residence at least three months a year.

All "On Air" contests are entered by calling KMFY Radio at the designated number broadcast when the personality tells you to dial to participate and win the specific prize being offered at that time. To win, you must be the designated caller. (i.e.: 3rd, 9th, or 100th). If the contest is a "trivia contest" or other game of skill the first person with the correct answer is the winner.  Any age restrictions that apply to a specific contest or prize will be announced at the time that prize is offered.

Entries remain the property of Sponsor and will not be returned or acknowledged.

Participants in on air contests are notified immediately that they have won when they call.  All prizes, unless otherwise noted, are be picked up at the station location, 507 SE 11th Street, Grand Rapids, MN, 55744, within 30 days, or prize is forfeited.

Approximate Retail Value of  Prizes vary by contest.  Federal, state and local taxes, if any, are the sole responsibility of the winner, who will receive an IRS Form 1099 reflecting the final actual value of any prize valued at $600 or more.  Winners are not entitled to exchange or transfer prizes or to obtain cash or other substitutes.

Sponsors are not responsible for any circumstances that make it impractical or impossible to fulfill any element of the prize. If certain elements of the prize have no approximate retail value, and if it becomes impractical or impossible to fulfill this or these elements, Sponsor's only obligation will be to provide the remainder, if any, of the prize.

By participating, entrants agree to be bound by these official rules and the decisions of the sponsors and the radio station, which shall be final in all respects.  By participating and accepting any prize that may be won, entrants agree to release KMFY Radio and their advertising and promotion agencies and prize suppliers, and each of their respective officers, directors, agents, representatives and employees, as well as each of their respective successors, representatives and assigns (collectively, the "Released Parties") from any and all actions, claims, injury, loss or damage arising in any manner, directly or indirectly, from participation in this contest and/or acceptance or use of the prize.

Entrants authorize the Released Parties to use their name, voice, likeness, biographical data, city and state of residence and entry materials in programming or promotional material, worldwide in perpetuity, and/or on a winner's list, if applicable, without further compensation unless prohibited by law. Sponsor is not obligated to use any of the above mentioned information or materials, but may do so and may edit such information or materials, at Sponsor's sole discretion, without further obligation or compensation.